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Fakka© micro Re-charge cards

Vodafone Egypt

Issue 27 | June 2013

Background

Fakka© means ‘small change’ in Arabic. Small change is a particular problem for consumers and retailers alike in Egypt.

Very often shop-keepers don’t have enough small change for their customers so, as an alternative, they hand out sweets or an aspirin (if they are a pharmacy) or a vegetable (if they are a food store).

Vodafone Egypt saw this as an opportunity for a new concept in the market - micro re-charge cards.

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