Kit Kat Massage Billboard
Kit Kat
Issue 37 | December 2015
Agency
JWT Colombia
Creative Team
VP Creative & CCO: Rodolfo Borrell Associate Creative Directors: Andres Norato and Claudia Murillo Creative director: Jaime Perea Senior Art director: Nicolas Acosta
Other Credits
VP Client Services: Antonio Abello Account director: Lisseth Trejos Advertiser supervisors: Juan David Rico, Carlos Madriñan, Andres Trochez, Maria Clemencia Espinosa
Date
October 2015
Background
With its high population density, traffic jams and crowded public transport system, Bogotá was one of the most stressful and chaotic cities in Latin America. Kit Kat, the famous chocolate bar recently launched in Colombia, wanted to offer "a break" to its stressed-out citizens in the street.
Idea
J. Walter Thompson Colombia took over 20 billboards in bus shelters across the city and turned them into mini-massage parlours. Tiny motors activated a vibrating system that transferred pleasant vibrations to the lower and upper back of the user. All you had to do was to lean against the billboard, and it would give you a quick and comforting massage. All the billboards could be found in Google maps and every time somebody in twitter typed the words "tired", "stress" or their equivalent, an instant reply would show them a map with the location of the nearest Kit Kat Massage Billboard could be found.