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Reach+

An Post (Irish Post)

Issue 48 | September 2018

Background

Many marketers believed that mail media was outdated, expensive and time- consuming to produce. Even though An Post was a trusted and well-loved brand, their direct mail solutions were seen as irrelevant. To change minds, An Post introduced its newest product: Reach+. While Reach+ answered the logistical and financial qualms of business customers, they still needed to be convinced that mail media could be innovative and impactful. What better way to convince people of the power of mail media, than to show them?

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