Mail & Door Drops
![](https://assets.directnewideas.com/4612h.jpg)
Burning for business
Self-promotion
Issue 23 | May 2012
Background
The advertising market in Germany is dominated by local independent agencies who have only recently cottoned on to the importance of shopper marketing.
The challenge was to get clients to realise that JWT has been doing retail communications for years and is more creative than they think.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022