The Lotto Bucket List 5D Experience
Svenska Spel
Issue 45 | December 2017
Agency
King
Creative Team
Creative Director: Frank Hollingworth Art Director: Jonas Yrlid Art Director: Josephine Wallin Copywriter: Pontus Ekstrom
Production Team
Production Company: B-reel films Director: Patrik Gyllstrom Producer: Anisa Dzindo Executive Producer: Rikard Astrom Agency Producer: Markus Ahlm Stunt and Production: Burn Out Punks
Other Credits
Head of Account: Sunit Mehrotra Account Director: Peter Preisler Account Manager: Aasa Slaettegaard PR: Patrik Sundberg, Post Sthlm
Date
September 2017
Background
The Swedish Lottery was on a mission to make everyone contemplate more on what their bucket list look like, and what they would do if they win the jackpot. The Swedish Lottery had therefore, for some time collected data concerning the Lottery players bucket lists.
Idea
A VR, force feedback and tactile experiment that allowed you to experience the things that collected data told them were on the Lotto players bucket lists. Without having to win first!
Results
Million views and counting, campaign still going.