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The Weddinglope

Rosenthal GmbH

Issue 35 | June 2015

Background

Rosenthal needed to find and innovative way to deliver vouchers for tableware, the world’s first choice wedding gift. This concept puts to rest the idea that presenting a newly married couple with nothing but an envelope is boring and unimaginative. To do this Rosenthal needed to add value to the gift that was worth more than the monetary value of the voucher itself.

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