Outdoor & Events

Ticket Books

L&PM

Issue 36 | September 2015

Background

L&PM Pocket Books was Brazil's biggest publisher of pocket books with thousands of titles small enough to be taken anywhere. The problem was that Brazilians simply didn't read much. According to research, people in Brazil read only 2 books per year on average. On World Book Day, L&PM decided to encourage people to start reading again.

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