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Tequila Cloud

MSL Group

Issue 43 | June 2017

Background

Winters in Germany could be dreadful; it was cold, cloudy and rainy. The Mexico Tourism Board wanted to tempt rain-soaked Germans to visit sunny Mexico by combining the Mexican thing that Germans loved most, tequila (Germany is the world's No. 2 tequila importer), with the weather they hated most, rain (it rains more in Germany than in the United Kingdom). The result? The Tequila Cloud.

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