Online & Digital
Live It To Believe It, Doppelgänger Tourists
Mexico Tourism Board
Issue 39 | June 2016
Background
In a society where an overwhelming 41% of Americans didn’t take a vacation in 2015, how did a travel brand get people to see what they’re missing? Mexico Tourism decided to show people their doppelgänger taking a vacation in their place in the campaign “Doppelgänger Tourists” by LAPIZ in Chicago.