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Live It To Believe It, Doppelgänger Tourists

Mexico Tourism Board

Issue 39 | June 2016

Background

In a society where an overwhelming 41% of Americans didn’t take a vacation in 2015, how did a travel brand get people to see what they’re missing? Mexico Tourism decided to show people their doppelgänger taking a vacation in their place in the campaign “Doppelgänger Tourists” by LAPIZ in Chicago.

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