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Domestos - The Public Toilet

Unilever

Issue 26 | March 2013

Background

The global sanitation crisis affected a staggering 2.7 billion people. With no access to clean, private toilets, many were being forced to go in dangerous and unsanitary public places. It is estimated nearly 7 million children die before reaching the age of five because of diarrhoea and pneumonia. Unfortunately the taboos of talking about open defecation meant that awareness of the issue was relatively low.

The task was to do something about this.

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