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#HopeIsBorn

Procter & Gamble

Issue 57 | December 2020

Background

Following the devastating blast that rocked Beirut on August 4, when many Lebanese people had their homes, hospitals, streets and lives shattered, P&G decided to donate one million dollars to the people affected by the blast. As part of this initiative, the Pampers brand wanted to show support, hope and solidarity with the people of the country.

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