Life For Life
ABAAD Resource Centre for Gender Equality
Issue 46 | April 2018
Agency
Leo Burnett Beirut
Creative Team
Chief Creative Officer: Bechara Mouzannar Executive Creative Director: Moe Minkara Creative Director: Rana Khoury Senior Arabic Copywriter: Lama Bawadi Art Director: Nadia Deghayli Junior Art Director: Galina Yordanov
Production Team
Clandestino Production
Other Credits
Managing Director: Nada Abi Saleh Communication Supervisor: May Chaker Communication Manager: Nour Jurdi Communication Executive: Christopher Nehme Junior Communication Executive: Marie Hachem Senior Digital Amplification: Philippe Araman Digital Planner: Joe Abi Mansour Data Analyste: Orson Baz
Date
November 2017
Background
In Lebanon, 49% of rape survivors have been assaulted by someone from their direct family. And because the Legal system in the country remain lenient towards Incestuous rapist, many victims are reluctant to press charges.
Idea
Incestuous rape survivors live in the fear that their relative will make it back from prison in no time and make them pay the price.
In other words, when the rapist gets out of jail and comes back to life, the survivor's life ends.
In order to bring her life back, the rapist needs to stay in prison.
The campaign equates the criminal's sentence with the survivor's life.
So they are asking for a Life sentence for him, to bring her Life back.
#LifeforLife