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Esurance #EqualDreams

Esurance

Issue 36 | September 2015

Background

Esurance created "#EqualDreams," an online video that took a position that all people's dreams should be equal. As a modern company, Esurance acted on the belief that all dreams should be equal through their products and insurance offerings. In fact, Esurance was one of the first car insurance companies to extend the married rate to LGBT couples. In every state where Esurance could give couples a married rate, it extended that married rate to either married gay couples, domestic partners or those in civil unions—even in states that did not allow same-sex marriages. Esurance was one of the first car insurance companies to extend the married rate to LGBT customers. Something it started doing in 2011.

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