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Samsung

Issue 43 | June 2017

Background

Samsung wanted to transform themselves from a faceless technology corporation, to a human purposesful BRAND based in their core belief: That meaningful progress can only happen when you dare to defy barriers.

They create amazing products so that you can use them to overcome the ‘no longer impossible’ barriers in your life.

The brief: Create a global tagline and idea platform that makes people understand & believe in why they do what they do.

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