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Fiat Group Automobiles Germany AG

Issue 28 | September 2013

Background

The Abarth brand with its distinctive scorpion emblem was rooted in motor racing and high performance. It was founded by racing driver Carlo Abarth, who lived to race and win.

The new Fiat 500 Abarth was a proud continuation of a long line of highly- tuned cars with motorsport in their DNA.

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