The Lion’s Fang

Background

Every year, Leo Burnett Thailand organised a Cannes Predictions event at which they showed examples of great work from around the world. The intention was to help sharpen the creative judgement of both agency people and their clients.

However, there was a decline in the number of clients attending the event, down from 250 in 2010 to fewer than 50 in 2013.

The challenge was to get those brave marketers who accepted that creativity was changing to come to the show.