The Tattoo Flyer

Background

Each year, Tourism Authority of Thailand had to showcase the country at more than 20 trade shows around the world. At each event, the task was to compete with other countries to draw maximum footfall to the exhibition stand.

Flyers were still the most effective communication to give information about the country. So the task was to get Thailand's flyer to stand out from the crowd and be interesting enough for visitors to actually request one.