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Smart Billboard

Samsung

Issue 43 | June 2017

Background

A regular watch can nowadays be seen as a valuable accessory. Such a timepiece is a symbol of power, elegance, and in some cases, attests to the social status of the wearer.

But since consumer’s needs have evolved, most of them have given up wearing beautiful wristwatches in favour of smartwatches — miniature internet-connected supercomputers capable of displaying different types of information and doing lots of tasks. Though useful, these gadgets have a weakness:  their unattractive design means they don’t always suit the fashion statement of the wearer.

So how could you communicate the fact the new Samsung Gear S3 smartwatch combines advanced technology features with exquisite aesthetics under the appearance of a traditional watch?

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