The Accessible Elections
Access Israel
Issue 51 | June 2019
Agency
Leo Burnett Israel
Creative Team
CCO: Ami Alush Creative Director: Elad Gaizler Art Director: Igor Brodsky Copywriter: Guy Raviv
Production Team
Agency Producer: Menny Zarhia Studio Manager: Sagi Valenstain Production Company: Omri Paz
Other Credits
CEO: Adam Polachek VP Client Services: Idit Zuckerman VP Strategy: Shai Nissenboim Account Supervisor: Sapir Aharoni Account Executive: Gal Taitel Ran Strategic Planner: Liz Stull Marcom: Eva Hasson Communication Manager: Maya Varochik
Date
February 2019
Background
A campaign by Access Israel designed to remind politicians that making their speeches accessible to all is not an option but their duty.
The Israeli elections were in full swing to take place in April 2019. This meant that every day another politician went on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel could not follow the live events.
Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired.
Idea
Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional.
That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers.
The short videos all end with the same call: “Either say it in sign language or find someone who can.
Let’s make these elections accessible to everyone with simultaneous sign language translation”.
A clear and unequivocal call on politicians to invite sign language interpreters to their political speaking events and thus make them accessible to all.
Watch all the videos as a playlist: https://www.youtube.com/watch?v=3P9SZV_pA9E&list=PLgC-jGsEPabLteuhtrOtL2UCHOZ943Qrw&index=2&t=0s Watch the videos Individually: ‘Bibi’ Benjamin Netanyahu (Likud party): https://youtu.be/Biasaeszu8I Yair Lapid (Kachol Lavan Party): https://youtu.be/A7xgiK6mtNQ Ayelet Shaked (New Right Party): https://youtu.be/3P9SZV_pA9E Tamar Zandberg (Meretz Party): https://youtu.be/CWpzYOFtV34 Avi Gabay (Labor Party): https://youtu.be/5rFp-HCPZjU