Fancy a McDonald’s?
McDonald’s UK
Issue 60 | September 2021
Agency
Leo Burnett London
Creative Team
Chief Creative Officer: Chaka Sobhani Creative Directors: Andrew Long, James Millers Senior Creative: Joe Miller
Production Team
OOH Production Company: Talon
Other Credits
Chief Marketing Officer: Michelle Graham-Clare Director Of Marketing & Media: Steve Howells Head Of Marketing – Brand Affinity, Trust & Family: Chloe Bissell Brand Manager: Amber Myers Campaign Assistant: Maxime Van De Riet Advertising Agency: Leo Burnett London Head Of Planning: Tom Sussman Planner: Theo Pons Business Director: Sam Houlston Account Director: Steph Bates Senior Account Manager: Laura Taylor Account Manager: Nicola Kuan Account Executive: Carys Parry Media Buying Agency: OMD UK
Date
August 2021
Background
Celebrate the authentic role McDonald’s plays in our everyday lives and to remind us that, amid life’s pressures, we all need moments of light-hearted release.
Idea
As part of the 'Fancy a McDonalds' brand platform devised by Leo Burnett, this bespoke creation featuring a built-in service window allows customers to grab themselves a McFlurry for a small moment of release.