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The time we have left

PERNOD RICARD

Issue 50 | March 2019

Background

We live in autopilot mode, devoted to work and unconsciously distributing our time in a way that’s far from ideal. On top of that, technology has invaded our lives and takes up most of the little time we have left. Ruavieja, a modest liquor brand part of Pernod Ricard wanted to try convincing people to spend more time with their loved ones, but they realized that’s actually easy to do, the hard part is getting them to really change their behavior.

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