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There’s No Greater Prize Than Sharing - Justino

The Spanish Lottery

Issue 38 | March 2016

Background

In Spain, the annual Christmas lottery was a tradition that stretched back to 1812. Even though it could mean standing in a queue for hours to buy tickets, many Spaniards looked forward to participating in it because the prize draw was an event they could share together and, if they won, win together.

Previous campaigns had caught the public's imagination. In 2015 the task was to celebrate the universal values of generosity, companionship and kindness at Christmas in an even more memorable way.

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