Online & Digital

Free A Tree

Google Russia

Issue 24 | October 2012


Leo Burnett Moscow and Google, in collaboration with the World Wildlife Fund (WWF), have launched an Android application “Free-a-Tree”. Using the innovative service Google Goggles, the creators of the application offer readers a chance to consider the value of reading e-books and to see the amount of wood saved once they switch from buying the paper version.

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