Soap Bus Ticket
Asiri Group of Hospitals
Issue 36 | October 2015
Agency
Leo Burnett Solutions Inc
Creative Team
Chief Creative Officer: Trevor Kennedy Art Director: Nadeera Waravita Creative Group Head: Sithum Walter Creative Director: Art Eraj Wirasinha Senior Art Director: Shayani Obeyesekera Creative Group Head, Copy: Roshana Rasheed Illustrator: Prasad Chathuranga Account Director: Selonica Nalawansa Director, Client Services: Firzan Mulafer Head of Production: Mehnaz Ilhamdeen Senior Executive Production: Eranga Hemajith Copy Writer: Malaka Samith Art Director: Hassan Samdin Art Director: Ajantha Kumara Art Director: Chandika Samaraweera Head of Brand Planning: Murtaza A. Tajbhoy Director PR: Caryll Van Dort
Production Team
X-Ten Productions (Pvt) Ltd
Date
April 2015
Background
To stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, created the Soap Bus Ticket. Using paper fused with soap, special ticket rolls were developed so now, when people boarded Sri Lanka's busiest buses, they didn't just receive a disposable ticket, they received a ticket they could use to wash their hands and protect themselves.
Idea
In Sri Lanka, lots of people ride buses, which makes them ideal for spreading germs. But instead of just educating people about it, Asiri Hosiptals wanted to do something about it. Introducing the Soap Bus Ticket. Using paper fused with soap, special ticket rolls were developed. Now, when passengers boarded a bus, they received a ticket they could use to wash their hands and protect themselves. Used on some of Sri Lanka's busiest routes, Posters and signboards educating and informing people were also put up inside buses with announcements made at every major stop. Information was also posted at stations, bus halts and public toilets as well as at Asiri Hospitals themselves.
Results
The Soap Bus Ticket was a unique innovation that educated travellers from all walks of life and got them to start a positive habit that stopped germs and kept Sri Lankans safe.