The Empathy Experiment

Background

The International Tiger Project is a notfor- profit organisation dedicated to the protection of tigers and the rainforests within which they live. Across the globe, the number of tigers in the wild has shrunk to fewer than 3,000. With so many charities fighting for Australians’ attention, especially after the country’s recent bushfire disaster and the Covid-19 pandemic, it was increasingly difficult to get Aussies to connect with the tiger’s plight to raise donations.