Art from within
Albert Einstein's Hospital
Issue 42 | March 2017
Agency
Leo Burnett Tailor Made
Creative Team
Chief Creative Officer: Marcelo Reis Creative Directors: Márcio Juniot, Pedro Utzeri Art Director: Vitor Menezes Copywriter: Pedro Furtado
Production Team
Production Company: Às Claras Filmes Director: Clara Vanali
Other Credits
Account Team: Isabel Coletta, Luciano Souza, Nara Zanoni. Client Approval: Deise Almeida, Sandra Sernaglia, Claudia Toledo de Andrade
Date
June 2016
Background
The Albert Einstein Hospital, one of the most prestigious hospitals in Brazil, was celebrating its 100th heart transplant. So they asked Leo Burnett to create something to celebrate this milestone.
Idea
An artist was called to turn the heartbeats of transplanted patients into a piece of art. So the patients were gifted with a painting made by their new hearts.
Results
With almost no media investment, the video got more than 2 million views and 12K share on Facebook.