SportsCenter Emoji-fied
Samsung
Issue 48 | December 2018
Agency
Leo Burnett Tailor Made
Creative Team
Chief Creative Officer: Marcelo Reis VP / ECD: Wilson Mateos Creative Directors: Vinícius Stanzione, Pedro Utzeri Art Directors: Breno Balbino, Ivan Loos Copywriters: Fabio Nagano, Henrique Zirpoli
Production Team
Leo Burnett Tailor Made Agency Producers: Maria Fernanda Moura, Dudi Ciampolini Bourroul Editors / Motion Design: Chrystian Danucalov, Jack La Noyée, Matheus Basílio Motion: Vetor Zero Production Company: Animuz Producer: José Almeida Animator: Fellype Navarro 3D / Post Production: Bruno Babugia e Gabriel Padua Production Company: SP2 Brazil Producer: Inês Abranches Animator: Bruno Rocha 3D / Post Production: Yasmin Lima
Other Credits
Leo Burnett Tailor Made Account Team: Fabio Brito, Mariana Nunes, Raphael Chiorino, Olivia Tornelli Media Team: Andrea Hirata, Heloisa Goldman, Alexandre Suzuki, Thais Miranda, Marcelo Akagi, Leonardo Tocca ESPN Ad Sales VP: Rafael Davini Account Team: Mauro Borges e Renato Mocoka Planning: Jessica Arslan, Matheus Jordão Creative Solutions: Larissa Campos, Daniela Lima, Viviana Patti Producers: Karen Barbosa, Ivana Papi Samsung Client Approval: Lorenada Sarcinella, Alessandra Barcala, Monique Silva, Giuliano Carneiro
Date
June 2018
Background
With Samsung Galaxy S9 anyone can create your own personalized Emoji.
Idea
To show this innovation to the public, the anchors of the SportsCenter program were transformed into Emojis. Live. And they left the Brazil’s favorite topic, football, even more fun. In four weeks on ESPN, they delivered the biggest news of the world sport in a unique way.
Results
The activation was more commented than Brazilian Championship, Champions League and World Cup.
96% positive comments on social media.
People reached: more than 29 MM