Canadian CEO Olympic Invite
Bell
Issue 28 | September 2013
Agency
Leo Burnett, Toronto
Creative Team
Chief Creative Officer: Judy John Creative Directors: Judy John, Lisa Greenberg Group Creative Directors: Marcus Sagar, Noreel Asuro Copywriter: Marcus Sagar, Michael Tung Art Directors: Scott Leder, Chris Duchaine, Jeff Watkins Designers: Scott Leder, Chris Duchaine, Jeff Watkins Illustrators: Pau Bonet Producer: Kim Burchiel Photographer: Arash Moallemi Printing: Somerset Graphics Co. Ltd. Group Account Director: David Kennedy Account Executive: Angelica Bennett
Date
April 2013
Background
An invitation was created for Canada’s business elite to the 2013 Winter Olympic Games in Sochi, Russia, from Bell and Air Canada.
Idea
Inspired by Russian Nesting dolls, the ‘Canadian CEO’ nesting doll was created. Each doll was customized with an illustrated image of the recipient. As part of the illustration, a letter was incorporated and together, they spelled out the word ‘Sochi’. Each doll inside showed the CEO wearing gear representing each of the events they would be attending. Inside the last doll is the formal written invite. When opened, each of the dolls revealed a coloured ring and when assembled, made the Olympic rings.