Fuze Bomb

Background

Fuze Artist Reps needed a winter holiday gift for their clients that would stand out from the sea of donations, bottles of wine, and food baskets that dominate the festive season.

Idea

Leo Burnett, Toronto came up with a unique candle that embodied the playful creative spirit of Fuze, by playing with their name. This candle, instead of having a wick, had a long fuse that extended outside of the box connected to a candle bomb.