Mail & Door Drops
Holiday Hashtags
The Eggplant
Issue 32 | September 2014
Agency
Leo Burnett, Toronto
Creative Team
Chief Creative Officer: Judy John Creative Directors: Judy John, Lisa Greenberg Copywriter: Kelly Zettel Art Director: Sam Cerullo Designer: Sam Cerullo
Production Team
Agency Producers: Kim Burchiel, Franca Piacente
Date
December 2013
Background
These days, people hashtag anything and everything.
Idea
Leo Burnett, Toronto leveraged this rampant social behaviour to create a fun holiday piece with utility for Eggplant Production house. The gift tag became the gift, and their clients could use them over and over again.