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Holiday Hashtags

The Eggplant

Issue 32 | September 2014

Agency

Leo Burnett, Toronto

Creative Team

Chief Creative Officer: Judy John Creative Directors: Judy John, Lisa Greenberg Copywriter: Kelly Zettel Art Director: Sam Cerullo Designer: Sam Cerullo

Production Team

Agency Producers: Kim Burchiel, Franca Piacente

Date

December 2013

Background

These days, people hashtag anything and everything.

Idea

Leo Burnett, Toronto leveraged this rampant social behaviour to create a fun holiday piece with utility for Eggplant Production house. The gift tag became the gift, and their clients could use them over and over again.