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Printed By Somerset

Printed By Somerset

Issue 41 | December 2016

Background

Somerset, a small printing shop in Mississauga, specializes in beautiful, high-quality printing. But they weren't getting the credit as such. Somerset's existing clients weren't taking advantage of their capabilities.

They had two unique challenges. They needed to grow their business by appealing to a very niche clientbase – the audience that appreciated their offering: the creative community. And they were trying to grow their printing business in a world that was growing in a digital direction.

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