The Edible Invite
Earls Kitchen + Bar
Issue 32 | September 2014
Agency
Leo Burnett, Toronto
Creative Team
Chief Creative Officer: Judy John Creative Directors: Judy John, Lisa Greenberg Group Creative Directors: Sam Cerullo, Kelly Zettel Copywriter: Matthew Doran Art Director: Mary Soroka Illustrators: Job Wouters, Matthew Hodson, Joanna Gniady
Production Team
Agency Producer: Bernice Banigan
Other Credits
Group Account Directors: David Kennedy, Allison Ballantyne Account Executive: Angelica Bennett
Date
March 2014
Background
Earls Kitchen + Bar, a Canadian restaurant new to the Miami market, needed to get noticed by key influencers before its Grand Opening.
Idea
475 personally signed invitations were hand delivered to invitees. Each one captured the Earls experience with freshly made goods all wrapped in bright, bold illustrations that showed Earls' fun and social side.
Results
Over 40% response rate from key media outlets and blogging community.