Menu
Mail & Door Drops
 

The Most Helpful Measuring Tape in the World

IKEA

Issue 38 | March 2016

Background

For 38 years, the delivery of the IKEA catalogue to tens of thousands of Canadian homes was a much-anticipated event.

However, while people expected to get the catalogue every fall, their excitement had dwindled.

The task was not simply to motivate people to visit their local IKEA store but because the catalogue was a proxy for the brand, the communication needed to support its values and inspire.

Subscribe to view more →

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

Share

People Also Read