The One Card
Leo Burnett, Toronto
Issue 28 | September 2013
Agency
Leo Burnett, Toronto
Creative Team
Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Copywriter: Steve Persico Designer/Illustrator/Typographer: Chris Duchaine Producer: Kim Burchiel Printing: Somerset Graphics
Date
June 2013
Background
The office greeting cards ran out. It was time for a new one. One that people could use for all occasions around the office from ‘Happy Birthday’ to ‘Great Job’. One that people would be excited to give their fellow office workers.
Idea
The final design came from an insight, all occasions tie back to numbers. By allowing people to pop out the special number that tied to the purpose of the card it would feel special and customized. People could receive the same card for years but it would always be different. A special number font was designed that would punch out easily, grid well and feel joyful. Special envelopes were also designed too.
Results
The card was a welcomed addition to the office. It improved culture and encouraged people to mark special occasions.