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Nissan

Issue 40 | September 2016

Background

Nissan's aim, lofty as it might sound, is to become the driver's partner so that the driving experience is always enhanced.

In mission-speak terms, this translates, in Nissan's own words, as providing 'innovation and excitement for everyone'.

That means also for children who can't yet drive, but who can see how others, not least their parents, do. Ultimately, they might become better drivers themselves in the future.

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