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Make More Of Your Garden

IKEA

Issue 28 | September 2013

Background

A garden can be the perfect summer hideaway. But sadly, many are jungle-like spaces used to store the lawnmower, dry clothes and hide old junk. According to recent research, 1 in 5 Brits never set foot in their garden. So IKEA wanted to inspire IKEA FAMILY members (loyalty card holders), to turn their gardens into a space in which to dine, wine, or unwind with the help of their great range of outdoor furnishings. But that’s where they hit a dark cloud. How do you encourage people to use their gardens when the British weather is so unpredictable?

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