Menu
Online & Digital
 

Snap A Napper

IKEA

Issue 25 | December 2012

Background

IKEA was known for affordable, stylish home furnishings but were not considered first choice for mattresses and beds, traditionally territory of specialist retailers.

The brief was to position IKEA as sleep experts and to show IKEA FAMILY members (loyalty card holders) that IKEA had everything they needed for a perfect night’s sleep.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 63

Share