Croacia Audio
Croacia
Issue 32 | September 2014
Agency
Loducca
Creative Team
Creative Team Marcelo Rosa Raphael Franzini Creative Directors Ca´ssio Moron Fa´bio Saboya Se´rgio Mugnaini Chief Creative Officer Guga Ketzer
Production Team
Technology Director Andre´ Michels Programmer Vi´tor Manfredini Film Production Mixer Film Director Rubens Crispim
Other Credits
Client Chave Marin Rafael Rossatto
Date
April 2014
Background
Croacia was a sound production company with offices in Europe, Brazil and the United States. They needed a new website to catch the attention of producers and creative people in ad agencies around the
Idea
If sound was their core business and what they were especially good at, then sound needed to be the medium they used to promote themselves.
A completely blank website was created but it had a voice- based navigation interface.
When you go to http://croaciaaudio. com, you hear a voice that tells you the website is audio only. Then you are invited to give it a test
"I give you the options and you pick what you want to listen to. To know about Croacia say 'About'. If you'd like to hear our jingles, say 'Jingles'.
The user spoke aloud what he or she wanted to hear and using Google Speech, the website then played the appropriate content.
Results
Not yet known.
Our Thoughts
I don’t think I have ever seen a completely blank website before. So this is probably a first. It is also a relevant brand experience. As the voice tells you, “We are a sound company
so all you’ll get here is sound.”
Simple.