Red Bull Drive-Thru
Drive-Thru
Issue 26 | March 2013
Agency
Loducca
Creative Team
Creative Team: Dude Tallia, Marcelo Rosa, Raphael Franzini Head of Design: Gustavo de Lacerda Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini Chief Creative Officer: Guga Ketzer
Production Team
Executive Producers: Ana Luisa André, Sid Fernandes RTV: Karina Vadasz, Indaiara Pelizario, Filipe Rodrigues, Marcela Bortolai, Lucas Bastos Audio Production Co: A9 Áudio Development: Reinaldo Motta Lima and Pimenta Print
Other Credits
Accounts: Wilson Negrini, Roberta Beltrão, Carla Figueiredo Media: Daniel Chalfon, Adriana Favaro, Rodrigo Tamer, Leandro Otsuka Planners: Ken Fujioka, André Troster Client: Beatriz Bottesi, Clarissa Melo, Lucas Garms
Date
November 2012
Background
In Brazil, the consumption of energy drinks is related to entertainment at bars and night clubs. But the consumption during the day is increasing every year. So, how can Red Bull show the benefits of its product in the right place at the right time?
Idea
Red Bull Drive-Thru: A Red Bull machine facing an elevator door of an office building to create a Red Bull Drive-Thru. According to the time of the day, the screen inside the elevator displayed different messages to invite people to stop by the Red Bull Drive-Thru. Stickers by the panel indicated the drive-thru’s floor.