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Pleasure Hunt 2 Across the globe

Magnum Infinity Ice-cream

Issue 23 | May 2012

Background

2011: To launch Magnum’s new brand promise “For pleasure seekers”, a trail of chocolate bonbons was placed across the internet leading people to the internet’s ultimate pleasure, The new Magnum Temptation. The concept was called Pleasure Hunt.

It fast became an online hit and was the most tweeted site in the world as nearly 8 million people each spent an amazing 5.5 minutes on the site.

This spring, 2012, to further reinforce the promise of pleasure seekers online and to introduce the new ice-cream Magnum Infinity, Pleasure Hunt 2 was introduced.

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