
In-a-Snap
Lowe’s Home Improvement
Issue 40 | September 2016
Background
US home improvement chain Lowe's, affectionately known as the Big Box, is an experienced player in the content game, producing short videos to help homeowners improve their properties.
For the last few years it has been a big user of up-and-coming social media platforms (see previous entry, ‘Flipside’), targeting Millennials via Vine and Instagram. The trick is to find the right platform or channel in the right way for the right audience, complicated by the profusion of new vehicles and the way they develop additional features and applications.
This time it has used Snapchat, aiming to explain simple ways for householders to refresh their homes.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Beyond The Wall
Issue 27, June 2013 - The #DomiCopter
Issue 28, September 2013 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022