Fossil Biscuits
Iziko Natural History Museum
Issue 32 | September 2014
Agency
M&C Saatchi Abel
Creative Team
Creative Director Gordon Ray Creative Copywriter Joshua De Kock Videographer Daniel Walsh Daniel Ferreira Strategist Alex Band Art Director Carla Bekker
Production Team
Producers Sonja Genis Juliet Esquire Billie-Jean Demas
Date
May 2014
Background
With a severely depleted communications budget, the Iziko Natural History Museum in Cape Town was slowly being forgotten.
The task was to get young visitors back to the museum, excited to be visiting.
Idea
The agency turned to a great favourite with South African kids: much-loved Zoo biscuits, which were specially adapted. Instead of the animals shaped out of white icing usually found on top of the biscuits, the children had to 'excavate' to find the fossils hidden below the top layer.
Invitations were sent to schools all over the city and when the children came to learn about fossils and archaeological digs, they left with an extra invitation to bring friends and family.
Results
Results not in yet.
Our Thoughts
Cape Town is the World Design Capital in 2014. To win this distinction, the city had to demonstrate it recognised the power
of communications to help effect social, cultural and economic change.
This sweet little idea (apologies for the pun) ticks the first two of those boxes.
Most kids will think archaeology and fossils are utterly boring but reaching them through their taste buds and thus making the discovery of ancient remains fun is terrific.