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Even a poppadum can demonstrate a smarter savings habit

Birla Sun Life Mutual Fund

Issue 27 | July 2013

Background

Tier-2 towns are a huge untapped market for investments. A majority of the audience in this segment believes only in nationalised savings banks, even though the rate of interest is low and one's savings don't multiply. Birla Sun Life Mutual Fund's Recurring Savings Plan is ideal for this conservative audience, as it allows them to save small amounts of money regularly (in safe debt funds) which can grow into a larger corpus. But how could they demonstrate these benefits to the Tier-2 audience in an easy-to-understand, relatable manner?

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