Mail & Door Drops

Karva Chauth

Birla Sun Life Insurance

Issue 27 | July 2013


Religion has always played a significant role in shaping the culture of India. As Indians, we place our destiny wholly in the hands of God and therefore, the concept of insuring one's life is not given due importance. This is proven by the fact that less than 15% of our population is insured, the lowest penetration in the world. Of this, less than 3% have a pure insurance term plan. This indicates that insurance policies are mainly bought for tax saving purposes, and not for protection. The challenge was to break this mindset and get people to consider the need for protection, of their loved ones.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

Now Open For Entries
Deadline 1st May

Enter Now

Current Issue

Issue 53

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read