Plastic Flowerz

Background

‘Plastic Beach’ was the third album from Gorillaz, the band created by Damon Albarn. What inspired it was the story of a huge floating island out in the middle of the South Pacific composed entirely of discarded plastic.

The challenge was to make an ageing band still appear cool on a budget of a paltry $3,000.

The campaign objectives were:

1. Achieve 35,000 Album Sales in the month of March
2. Debut at #1 on the Australian Charts
3. Achieve Gold album status by the end of March.