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Plastic Flowerz

Issue 18 | March 2011

Background

‘Plastic Beach’ was the third album from Gorillaz, the band created by Damon Albarn. What inspired it was the story of a huge floating island out in the middle of the South Pacific composed entirely of discarded plastic.

The challenge was to make an ageing band still appear cool on a budget of a paltry $3,000.

The campaign objectives were:

  1. Achieve 35,000 Album Sales in the month of March
  2. Debut at #1 on the Australian Charts
  3. Achieve Gold album status by the end of March.

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