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Throw Us A Bone

Issue 13 | December 2009

Background

Dwarfed by bigger charities during a tough economic period, the Sydney Dogs & Cats Home still wanted to raise awareness, boost donations and secure a number of dog adoptions – for as little money as possible.

Only a simple, engaging creative idea could help them. But rather than use shock tactics or to obtain donations through sympathy, the agency’s approach was to entertain people into opening up their wallets.

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