Menu
Broadcast, Press & Inserts
 

Throw Us A Bone

Issue 13 | December 2009

Background

Dwarfed by bigger charities during a tough economic period, the Sydney Dogs & Cats Home still wanted to raise awareness, boost donations and secure a number of dog adoptions – for as little money as possible.

Only a simple, engaging creative idea could help them. But rather than use shock tactics or to obtain donations through sympathy, the agency’s approach was to entertain people into opening up their wallets.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read