Throw Us A Bone
Issue 13 | December 2009
Dwarfed by bigger charities during a tough economic period, the Sydney Dogs & Cats Home still wanted to raise awareness, boost donations and secure a number of dog adoptions – for as little money as possible.
Only a simple, engaging creative idea could help them. But rather than use shock tactics or to obtain donations through sympathy, the agency’s approach was to entertain people into opening up their wallets.
NEW SUBSCRIPTION PACKAGE
Get the magazine + five passwords to the archive and now + the mag in PDF form to share.
One sub, many beneficiaries!
Submit Your Work
Send us your work for the next issue of Directory using our submissions form