Rio’s Iconic Landmark, Christ The Redeemer Appears in Naples, Christ The Redeemer Is Downloaded to Naples

Background

The idea, designed by M&C Saatchi Milan in collaboration with Archdiocese of Rio de Janeiro, promoted and demonstrated the speed of Fastweb (the fastest broadband provider in Italy).

Idea

Rio's Iconic Landmark – Christ the Redeemer – Appears in Naples

- Italy Takes 'Small' Souvenir Home from the World Cup

- Following Brazil's Devastating Defeat by Germany, Christ the Redeemer takes Sabbatical to Italy

09:00AM, Naples. 9 July 2014

Christ the Redeemer – the famous monument that overlooks Rio de Janeiro from Corcovado hill – suddenly appeared in Piazza Dante in Naples on 9 July, 'downloaded' via Fastweb.

The idea, designed by M&C Saatchi Milan in collaboration with Archdiocese of Rio de Janeiro, promoted and demonstrated the speed of Fastweb (the fastest broadband provider in Italy).

A reproduction of the famous statue – standing 20 metres tall – from morning to evening in the centre of Naples, effectively transformed it for a day into Rio de Janeiro.

The whole experience also took place online. 'Immaginapuoi.it' is an online platform on which even those who may not have the chance to witness this epic 'download' will be able to follow the event live through video highlights, news, comments, and photos from a variety of social networks.

Results

Facebook results (Fastweb Official FanPage)

• 1.217.908 impressions ( + 56%)
• 754.534 reach (+ 182% unique users)
• + 468% interaction in 24 hours
• Twitter results (Fastweb Twitter Official profile)
• 250.808 Twitter impressions (#FASTdownload, #FASTWEB, #napoli)
• +322% followers in less than 24 hours

Web Monitoring

• +750% web conversations