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Integrated
 

We Hate Waste

E.ON

Issue 42 | March 2017

Background

M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company's presence in the country. The integrated campaign, entitled 'We Hate Waste', saw a historic building in the prestigious Brera district of Milan appear completely frozen due to an air conditioner being left on for months.

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