The journey of Manipal Hospitals started over 60 years ago with a singular brand purpose - to revolutionise the Indian healthcare ecosystem by providing best-in-class clinical expertise, ethical practices, and patient centricity. For World Arthritis Day, the brand wanted to provide an innovative solution to tackle not just spreading awareness about the early signs, but also the psychological aspects of a patient and the helpless family members who have to endure their loved ones' suffering. The holistic well-being of consumers was of utmost importance and a two-pronged approach was needed - One to raise awareness, and the other to aid the community of patients and their caregivers.
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