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The Safest Route

Groupama

Issue 44 | September 2017

Background

Groupama was the first insurance company in France to have more than three million customers. But consumers no longer want to pay their insurance premiums every month and only benefit from it should an accident occur. They expect their insurance cover to be of value every day. Groupama wanted to create a service that would help their customers avoid accidents. While campaigns to get motorists to drive more safely had seen fatalities on the roads drop from 20,000 in the 1970s to about 3,000 a year, the numbers had started to rise again.

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